About Us

STRA Forum & Expo 2026 is Malaysia’s only event dedicated exclusively to the Short-Term Rental Accommodation (STRA) ecosystem.

This two-day industry gathering brings together STRA operators, hosts, real estate agents, developers, solution providers, and key stakeholders for expert-led forums, a curated expo, and powerful networking.

Designed to help STRA businesses stay compliant, scale sustainably, and future-proof their operations in a rapidly evolving market.

Shaping the Future of STRA

STRA Forum & Expo is committed to shaping the future of the short-stay business by providing a professional platform where industry leaders, innovators, and entrepreneurs can share knowledge, exchange ideas, and unlock new opportunities for growth and collaboration.

Why Attend?

Stay Ahead of Regulations & Trends :

Understand the latest policies, market insights, and technologies shaping Malaysia’s STRA industry.

Learn from Industry Leader :

Gain practical strategies and real-world case studies from proven STRA experts.

Discover Smart Solutions :

Explore innovative tools and services that improve efficiency, guest experience, and profitability.

Connect & Collaborate :

Build meaningful relationships with operators, developers, property owners, and partners.

Be Part of the STRA Community :

Join a growing community driving sustainable, responsible, and future-ready STRA growth.